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Lumina develops and publishes innovative decision tools and provides decision analysis consulting. Analytica is its flagship line of products, about which PC Week said "Everything that's wrong with the common spreadsheet is fixed in Analytica". Lumina specializes in "green decisions" assisting organizations to reduce their energy costs and environmental footprint. Max Henrion founded Lumina in 1991, and resumed his position as CEO in 2002, after an interval as VP Decision Technology at Ask Jeeves.