Douglas Hubbard

Founder/President, Hubbard Decision Research Doug Hubbard founded the uniquely powerful and proven Applied Information Economics (AIE) method. He is an entrepreneur, an accomplished consultant and an author of five books. Applying his proprietary AIE method, Mr. Hubbard has transformed Risk Management into a competitive advantage for his clients across the globe.

About this speaker

His consulting career started over 30 years ago with Coopers & Lybrand, focusing on the application of quantitative methods. His firm, Hubbard Decision Research, has completed hundreds of projects and Doug has sold over 150,000 books, in eight languages. Doug’s AIE methodology solves for 21st century business issues in many areas including cybersecurity, engineering risks, market forecasts for pharma and medical devices, environmental policy, mergers & acquisitions, Silicon Valley startups and military logistics to name a few. His AIE methodology has received critical acclaim from The Gartner Group, The Giga Information Group, and Forrester Research.

Doug is the author of the following books (all published with Wiley, between 2007 and 2020):

• How to Measure Anything: Finding the Value of Intangibles in Business (one of the all-time, best-selling books in business math) • The Failure of Risk Management: Why It’s Broken and How to Fix It (1E/2E) • Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities • How to Measure Anything in Cybersecurity Risk (co-authored with Richard Seiersen)

Mr. Hubbard’s books are used as textbooks in dozens of university courses at the graduate level. His first book is required reading for the Society of Actuaries exam prep. His fourth book won the Palo Alto Networks Cybersecurity Canon award. Doug is also published in the prestigious science journal, Nature, in addition to publications as varied as The American Statistician, CIO Magazine, Information Week, DBMS Magazine, Architecture Boston, OR/MS Today, The IBM Journal of Research & Development and Analytics Magazine.

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The Failure of Risk Management

Douglas Hubbard